complying with the introduce of its digital as well as physical Fornite gaming capsule two weeks ago, it seems Demna Gvasalia’s Balenciaga is still at the height of its campaign obscurity. For the brand’s spring/summer 2022 collection expose Balenciaga has joined forces with American animation sitcom The Simpsons to create a one-off episode.
The 10 minute short opens with a clip of Homer marking the calendar with Marge’s birthday as well as then seemingly drinking away the seasons in his hammock. In his panic, he convinces Demna Gvasalia to produce marge a gown and, in turn, sparks events that cause a Springfield fashion show.
Popular characters such as Homer, Bart, Moe, Lisa as well as Waylon Smithers all grace the bridge in a variety of past Balenciaga styles in front of an animated audience. Within this audience, vogue Editor Anna Wintour makes a guest appearance with a number of vocal lines featured within the script.
To showcase the episode, Balenciaga took over a theatre in location du Chatelet. On the red carpet, celebs such as Cardi B, Lewis Hamilton, balance out as well as Elliot page were invited to present in front of professional photographers while unknowingly being live-streamed inside to those already in the venue.
Check out the full Balenciaga x The Simpsons episode below for more! If you’d like to checked out a lot more about Balenciaga’s outlandish style of marketing, inspect out – memes to moolah: Balenciaga’s top viral advertising hits.