celebrating 30 years of the slogan.
Nike have put questionable as well as dissentious former NFL Quarterback Colin Kaepernick at the heart of their latest just Do It campaign. The former San Francisco 49er, an remarkable talent, is understood for kneeling during the national anthem in demonstration of racial injustice as well as authorities brutality in the US.
Prominently stating “Believe in something, even if it means sacrificing everything.” This is a message that can be heard as well as felt the world over. This commendable act has been got with plaudits from across the industry.
With the controversy reaching as high as Donald Trump, the president went as far to say “Wouldn’t you like to see one of these NFL owners, when somebody disrespects our flag, to say, ‘Get that son of a b—- off the field right now, out — he’s fired!’”.
“We believe Colin is one of the most inspiring athletes of this generation, who has leveraged the power of sport to assist move the world forward,” stated Nike’s vice president of brand for north america Gino Fisanotti to ESPN.
This campaign is incredible as well as one of the most powerful that Nike have performed in years.
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